A few weeks ago, a couple of colleagues and I discussed a new business idea. But, we had trouble expressing how this new business would provide value.

And, out of our discussions came the idea of writing a case study. If you’re not familiar with them, case studies are histories of business initiatives.

They’re like articles, but they put the reader into the shoes of a person making a difficult decision. Other professions also use case studies; you’ve probably heard of medical case studies, for example. Medical students get a set of facts about a patient, and perhaps some background or context, and then must diagnose the patient’s condition or disease.

Business case studies have proven popular at many university business schools (with the profs, at least). In some senses, the case study is the next best thing to being involved in a real case. Read the rest of this entry »

There is quite a great number of ways through which the management techniques and principles could be better impacted into potential or new managers. Case method or case analysis is one of such methods to train management students and prepare them for future challenges or better still make them to be aware of what happens at their potential working place.

Case study is all about set up a scenario needing analysis and bringing out the solution(s) to the identified problems or challenges. The role of case study in management study cannot be overemphasized. It has ever remained not only a learning tool but also a training tool. Case study is said to be good problems without ideal solution (Nigerian Institute of Management, Chartered, 2009).

As pointed out earlier, case study has no ideal solution because of the following reasons:

1. These days, management students are not well equipped with the necessary skills to give correct/ideal solution to the case so studied. This accounts for poor solutions proffered by the students. Read the rest of this entry »